Look Out: Pinterest Marketing Platform Curalate Lands $750k Seed From NEA, First Round, MentorTech

A new breed of social media sites led by visual rather than text-based interactions looks like it is now spawning a new breed of marketing service catering to the new format. The latest of these is a startup called Curalate, which is officially launching today with $750,000 in seed funding from NEA, First Round Capital and UPenn-focused MentorTech for a service that lets brands search and track its images across the social network, whether they have been posted by the brands themselves or by everyday consumers. Although the site is only officially launching today, in its beta format it has already managed to pick up more than 150 brands as customers, its co-founder and CEO, Apu Gupta, tells me. That speaks to how, up to now, there hasn't been an analytics service available quite like the one that Curalate is offering.

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