How To Use Online Public Relations To Promote Your Business ...

When you are starting a brand new product or business or have made remarkable changes to your present organisation using online PR is really a necessity if you need to gain exposure. It is no longer enough to simply use offline PR channels to generate knowledge about your brand or the services and products you offer because more and more individuals are using the web to do their research and buy things.

Whilst some offline PR channels will still be useful ? such as sending a press release to a newspaper or magazine ? they may not receive the same amount of coverage as they once did and this is because of the shift in media popularity and the fact that more and more people read the news on line. Even though the net may seem like a huge mass market it really is quite powerful in order to target particular individuals when making use of online public relations. This will help businesses to connect and engage more effectively with the sort of people who will be interested in their product or service.

There are many ways by which online PR campaigns can be carried out but one of the more efficiently channels that can be properly used is social media. Internet sites such as Twitter, Facebook and Google give businesses a platform to announce new product launches, special promotions and changes within the business. Status updates can be done on a daily or weekly basis and can link back to the customer?s blog or web site so that individuals can learn more details about the important products or services.

A good online PR campaign is perhaps not only about posting status updates and growing the set of people following or liking your company but it really is also about interacting. It really is this interaction which takes the most time but can be most successful in the end. By replying to those who have left comments or asked questions, organizations or their PR organizations might help to turn these enquiries into new customers.

Online public relations campaigns may be run alongside a more traditional PR campaign to maximise the reach of the advertising and encourage the business and brand to as many people as possible in the hope that will convert into increased sales.

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Source: http://voooz.com/2012/11/27/how-to-use-online-public-relations-to-promote-your-business-2/

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